• Posted 06/26/2016

Why Dot-Com Real Estate is Still the Best Piece of Online Property

When you think of Apple and Google, what comes to mind? Unless you’ve been living in a bomb shelter for the last few decades, you likely consider these two tech companies the titans of their respective computer industries. Both have had a major influence in shaping how people use their computers and access the digital world in the 21st century, and a dot-com domain continues to be a constant in an ever-changing cyber landscape. Here’s why securing a dot-com domain is still the best online real estate move you can make when looking for an Internet address.

Build Your Brand With a Dot-Com Domain Name

Building a brand online takes work, and a lot of it includes using the latest search engine optimization strategies to help your website rank higher and gain more traffic as a result. While today’s SEO focuses on things like high-quality content and mobile responsiveness, owning a dot-com domain name still helps with search engine optimization – if you choose your domain names wisely.

Choose a Dot-Com Domain Name That Best Represents Your Brand

When building your brand in the digital world, your website is the foundation for all your future success. A domain name is more than just a first impression; it’s also a tool you can use in all your online marketing efforts. Here are the only three times when you should select something other than a dot-com domain name

• Non-profit organization using a dot-org domain name
• Government website using a dot-gov domain name
• Education institution using a dot-edu domain name

When you consider that about 75 percent of the websites in the United States have a dot-com extension, it's no surprise that consumers visiting your website expect it to have one as well. Your goal should be to leave a memorable first impression - in a positive way - while also adhering to the standards of SEO.

What to Consider When Selecting Your Domain Name

When selecting a domain name with a dot-com extension, it's best to keep it simple yet somewhat creative, using the right keywords to both highlight what your brand is about while getting the most power for SEO purposes. Here are some of the most important rules when selecting your domain name

• Make it memorable and easy to type
• Keep it short and sweet with the right keywords
• Use a geographic location if your business is local
• Avoid numbers, abbreviations and dashes
• Check if the domain name isn't already copyrighted, trademarked, etc.

For more information about dot-com domain names, contact us today.

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