It's no mistake that it has become more challenging than ever to find a great domain name. The shortest names are highly valuable, and most of them have been claimed for years. Fortunately, you can still purchase premium domain names and give your business instant visibility and profitability.
Premium Domain Names Have Instant Familiarity
Imagine owning the domain "cars.com," or "homes.com." With premium names, your domain name instantly describes your business and provides instant marketing opportunities. These names give you credibility and create an image of a larger business. Investing in a premium domain means spending less on your marketing budget.
People trust premium domains. If your domain is www.wesellcarsandtrucks.az.us, people are going to scrutinize your company more than if your domain were www.carsandtrucks.com, or better yet, www.cars.com. Shorter names instill a sense of trust in the mind of your customer, so it is beneficial to get as short a name as possible.
Increased Search Engine Ranking
One of the biggest benefits of having a premium domain is increased ranking with the search engines. Search engines scour the Web for key words and phrases that match the searcher's needs. If you have a premium name, the search engine will instantly recognize this term as relevant, and rank it higher in results pages.
Direct Navigation Benefits
Some people will search for a product by simply typing the name of the product into the navigation bar. If they're looking to buy shoes, they simply type in "shoes.com" Having a premium domain means that you will be able to gain customers who use this method to find the products and services they need.
Compete With the Big Boys
It is a well-known fact that single domain names are difficult to grab. Most single domain names are owned by large, multinational corporations. When you purchase a premium domain name, you can the instant credibility that these companies enjoy. You will signal to your customers that you are capable and able to serve their needs.
Best for Offline Marketing
Premium domains are perfect for listing on billboards, business cards, in newspaper ads and in television spots. When you are marketing offline, brevity is key. A short, catchy phrase in a jingle or a short domain on a sign will mean that more people will remember your message. With a premium domain, you will also be able to print it on smaller promotional items like keychains, magnets and ink pens.
When it comes to getting the best exposure for your business, your domain is the hottest piece of Web real estate that you can own. Buying a premium domain pays for itself, and is one of the best investments that you can make in your brand.