There are many expressions in the English language that become a part of everyday vernacular – and it’s usually because they roll off the tongue easily or are catchy. For a business that wants to brand and market itself, a phrase or expression can become a weapon of mass introduction to consumers and potential customers.
Although owning an abstract name might be easier in today’s world of branding and marketing, where millions of businesses are trying to stand out from the rest, it’ll likely be harder for consumers to remember it once they’ve been exposed to it. Conversely, a real-world phrase or expression is usually easier to recall.
While an abstract name might evoke certain aspects of a real word, a real word does that on its own. For example, the words ‘Fun’ evokes a whimsical and enjoyable vibe. If a business named itself ‘Funzia’ to brand itself with that vibe, you might not feel it until you know what the business is about because the brand name only hints at the real word. And real words help you tap into your customers’ emotions.
Another benefit to using real words or idioms to brand your business is that they help you gain more exposure online as people search for them. Although this could be total accidental, a potential customer might stumble upon your website and like what he or she sees. This could lead to business you didn’t directly market for.
Although real words, phrases and expressions can be a valuable asset to your business and brand, don't shy away from switching things up and finding a clever twist of words that creates the vibe you want behind your marketing plan. A good example of this is how Apple converted "an apple a day" into "A Mac A Day" in its marketing. While the expression is rooted in real words, it's distinct enough to stand on its own. This also means it'll likely be easier to secure the URL you want.
Here are some other tips when choosing your business's name:
For more information about choosing a business name, contact us today.
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