Why an Exact Match Domain is Crucial to Your Branding When it comes to instant name recognition, you have two choices: Do the work in the beginning and secure the exact match domain, or do the work every day and constantly remind your customers who you are. If you guessed that most businesses would choose the latter, you would be sorely mistaken. Many companies simply don't understand the importance of owning an exact match domain and as a result, their branding efforts take a hit.
What is an Exact Match Domain?
An exact match domain is one that is comprised of your company's name and a ".com." A good example of this would be Samsung.com. For myriad reasons, there are companies that use longer versions of their own brand name as their domain. The city of London, for example, uses the domain name "VisitLondon.com," instead of "London.com." It appears, however, as though they have wised up and finally bought the domain name and are in the process of developing the site.
The popular payment gateway service, Square, is another example. The company uses "Squareup.com," as its domain. Fortunately, if the user types in "square.com," the site redirects to the correct domain automatically.
Why is Having an Exact Match Domain So Crucial?
Name recognition is everything when you are competing with billions of other websites online. In the past, people only shopped at local stores in their communities, so it didn't matter if a person were looking for "Kapowski's Bakery," and didn't know the correct spelling. Now, your customers will have to find you online. Many of them will simply type in the name of your business and the ".com," after it. The last thing you want is for them to be directed to a competitor's site.
Some companies don't own their own Exact Match Domains because they were not available at the time that they formed the company. While it is true that most of the one-word domain names have been claimed, there are still ways to get your hands on a top level domain name.
- Let us Help you Acquire Your Brand
If you type in the name of your business and see that someone else has already claimed the name, and you really want and need that domain name than contact us and we'll try to acquire the domain name for you. Our parent company DomainBroker.nyc is a full service domain name broker and they have the experience of acquiring domains for companies or individuals.
Contact us at 800-899-7990 and one of our domain name consultants will be glad to answer any questions.